World heavyweight champion Wladimir Klitschko has designed a new alphabet - using the full power of his 12-and-a-half inch fists.
The 6ft 6in Ukrainian created a new font by punching blue paint onto giant canvases, all in the name of his klitschko-vs-illiteracy.com charity.
The 'fist font' canvases are being sold on eBay for charity, and fans can download the font from the website of typeface provider Monotype.
Wladimir, whose brother Vitali is an unofficial leader in the anti-government protests in Kiev, hopes to raise money to help the 250 million children worldwide who have no access to education.
He said: "Charity means to give something back and usually you shake hands on the red carpet and say something. But today was a little different and I've done it the way I can do it the best - with boxing!
"Over 250 million children around the world are illiterate and will only have a future if they have an education - today we're trying to make it happen."
Frank Wildenberg, managing director of Monotype, said: "This is a great effort by Wladimir Klitschko to bring attention to the problem of illiteracy which affects children internationally.
"This campaign worked with our typeface experts to offer the public a 'fist font' that is striking, but also easy to read. We're proud that Monotype is in the corner of a world heavyweight boxing champion helping children to read."
To find out more visit www.klitschko-vs-illiteracy.com
Why are you making commenting on The Herald only available to subscribers?
It should have been a safe space for informed debate, somewhere for readers to discuss issues around the biggest stories of the day, but all too often the below the line comments on most websites have become bogged down by off-topic discussions and abuse.
heraldscotland.com is tackling this problem by allowing only subscribers to comment.
We are doing this to improve the experience for our loyal readers and we believe it will reduce the ability of trolls and troublemakers, who occasionally find their way onto our site, to abuse our journalists and readers. We also hope it will help the comments section fulfil its promise as a part of Scotland's conversation with itself.
We are lucky at The Herald. We are read by an informed, educated readership who can add their knowledge and insights to our stories.
That is invaluable.
We are making the subscriber-only change to support our valued readers, who tell us they don't want the site cluttered up with irrelevant comments, untruths and abuse.
In the past, the journalist’s job was to collect and distribute information to the audience. Technology means that readers can shape a discussion. We look forward to hearing from you on heraldscotland.com
Comments & Moderation
Readers’ comments: You are personally liable for the content of any comments you upload to this website, so please act responsibly. We do not pre-moderate or monitor readers’ comments appearing on our websites, but we do post-moderate in response to complaints we receive or otherwise when a potential problem comes to our attention. You can make a complaint by using the ‘report this post’ link . We may then apply our discretion under the user terms to amend or delete comments.
Post moderation is undertaken full-time 9am-6pm on weekdays, and on a part-time basis outwith those hours.
Read the rules hereComments are closed on this article