THE Herald's new online property website - www.scotlandshomes.co.uk - is launched today, providing anyone interested in property in Scotland with a comprehensive digital package.
Our popular Scotland's Homes property section is already the country's go-to guide for the latest property news and a wide selection of homes to buy. Now this brand-new digital offering delivers a sharp, user-friendly design with an enhanced new homes section that intuitively works in conjunction with its popular print counterpart.
The new website allows readers - 82% of whom see a property of interest in print before researching it online - to be directed to the home page where they can enter an easy-to-use reference number. Then, with just one click, they will be able to see additional photographs of the property in question, the estate agent's schedule, the relevant floorplan, location map and any video tours of the property.
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The website features the latest high-quality homes on the market from Scotland's top estate agents including Rettie, Corum, Countrywide and Slater Hogg & Howison who have teamed up with The Herald to showcase their properties on the site. Even before today's official launch, www.scotlandshomes.co.uk had already attracted nearly 10,000 new users.
One of the website's key features is an interactive map that allows users to search for homes via colour-coded property hot spots based on their search criteria.
As well as all the latest properties, the online platform also includes editorial features on topics such as interior design and gardening in an online magazine format that complements its trusted print version.
With enhanced, large pictures and clean layout, the new site's noticeably responsive design works with any digital device, from smart phones to tablets to desktop PCs.
The print version of Scotland's Homes will continue to be published every Wednesday in The Herald and it has been improved with more content and a sharper design to maintain its position as the country's best property supplement.
Scotland's Homes and the daily quality package brought to you by The Herald is being backed by an extensive three-week television and radio advertising campaign which also starts today.