THE Duke of York has become the first member of the royal household to take a selfie in a palace.

Hosting an event at St James's Palace, at which 12 start-up businesses were given the chance to woo investors, the Duke seized the opportunity to snap a shot of himself and the assembled delegates.

He told the 350-strong audience: "This is a unique day at the palace because we are encouraging you to use your phones and electronic gadgetry. As a result of that I've decided there's a bit of a thing going around about selfies."

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The Duke then produced his smartphone and snapped the shot that has since been shared more than 181 times.

The Duke had earlier defaced a sign banning mobile phones so that it read 'Mobile phones are allowed inside the State Rooms'.

A Buckingham palace source said: "This was a tech-heavy event and the Duke quickly got into the spirit of things.

"He resisted the temptation to refer to the royal photograph as a 'onesie'."