IT was a new dawn for ITV's breakfast slot as former BBC star Susanna Reid launched the much-anticipated show Good Morning Britain.
The programme team managed to secure a behind-the-scenes chat with boy band One Direction to get the first edition on its way.
Reid wore a red dress, not too many shades from the sofa from which she used to present BBC Breakfast until she was poached.
For viewers, one of the biggest changes to predecessor Daybreak - along with the presenting team - will have been the move to the hosts sitting behind a glass desk rather than perching on a sofa, which some observers have interpreted as more of a US-style approach.
Reid said beforehand of the desk: "I think it makes it not a direct comparison to what is on the other side.
"It marks us out as distinctive."
She has been joined by Ben Shephard, Charlotte Hawkins and Sean Fletcher for the new weekday show which begins at 6am and continues until Lorraine Kelly takes over at 8.30am.
The show also featured Andi Peters presenting a Wheel Of Cash competition.
For its last major revamp - when GMTV was replaced by Daybreak - ITV saw a temporary lift but within weeks the ratings had settled back to their previous levels and presenters Adrian Chiles and Christine Bleakley, both big name signings from the BBC, were sidelined.