Some of the world's biggest brands - including Rolls- Royce, Spotify, Harris Tweed and Diageo - will gather in Dundee this month for the Scottish Design Summit 2014.
The inaugural Scottish Design Summit will focus on the huge potential in Scotland of a future design-led economy.
Hosted by the University of Dundee's Design in Action project, the summit will show that putting design at the heart of business can transform performance and results.
Loading article content
"Design isn't what happens to sell the product, nor is it the labelling and the fancy pictures. Design is how the product started and why it works," said Professor Georgina Follett, director of Design In Action, ahead of the event on May 22 in the Malmaison Hotel.
"Successful companies will be those that embrace design earlier in their development process."The summit will show how some of our best-known brands and businesses value design as an absolutely integral part of their success and how others can incorporate it into their own ventures."