Wimbledon fortnight is set to be bigger, sweeter and juicier than last year - and that is just the strawberries, according to experts.
Slathered in fresh cream, the summer fruit is a staple of the tennis tournament, and British growers say this year's crop will be earlier, bigger and sweeter than in 2013, as a result of the fifth warmest winter on record.
With the mild winter and Mediterranean temperatures this spring, ample supplies of home-grown strawberries will be on supermarket shelves three weeks earlier than last year.
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Growers up and down the country also estimate that there will be a 10 percent increase in strawberry production compared to last year, despite the wettest winter in 250 years.
British Summer Fruits, the industry body that represents 98 percent of berries in supermarkets, reports that not only will it be an earlier and larger crop of British strawberries but consumers can also expect the berries to taste sweeter and juicier than normal.