Successful loyalty scheme is improving footfall of shoppers in town centre
Encouraging local people to “think Paisley First” is at the heart of the town’s dynamic vision for the future.
One of the biggest successes so far has been a new Swipii loyalty swipe card, aimed at bringing shoppers back to the town centre.
“It is hard to compete with out-of-town malls but the message we are trying to get across to people is – if you want to buy something, or need a particular service, there is a good chance you can get it here in Paisley,” says Sunil Varu, development manager.
“Paisley has a rich tradition of high quality small, independent, businesses and shops locating here and is rebuilding its reputation as a niche business location. We have many family-owned businesses going back to the early 1900s – including one of the oldest fish and chip shops in Scotland – while several new businesses have opened within the last year.”
He adds: “The loyalty card scheme already has more than 20 businesses and around 500 people on board, offering a whole range of different incentives such as discounts, free products and so on.
“It’s a great way to support local businesses – to think Paisley First.”
The town is also hoping residents and visitors will engage with a new colourful public art trail, featuring local celebrity Buddie the Lion.
The bright sculptures, painted by local artists, will pop up in locations all over the town as part of the Pride of Paisley initiative.
“It’s a fantastic way to engage with schools, the arts community, residents and businesses,” says Sunil.
“It’s a vibrant, fun way to get people involved in the town and it really sums up what Paisley First is all about.”
Why are you making commenting on The Herald only available to subscribers?
It should have been a safe space for informed debate, somewhere for readers to discuss issues around the biggest stories of the day, but all too often the below the line comments on most websites have become bogged down by off-topic discussions and abuse.
heraldscotland.com is tackling this problem by allowing only subscribers to comment.
We are doing this to improve the experience for our loyal readers and we believe it will reduce the ability of trolls and troublemakers, who occasionally find their way onto our site, to abuse our journalists and readers. We also hope it will help the comments section fulfil its promise as a part of Scotland's conversation with itself.
We are lucky at The Herald. We are read by an informed, educated readership who can add their knowledge and insights to our stories.
That is invaluable.
We are making the subscriber-only change to support our valued readers, who tell us they don't want the site cluttered up with irrelevant comments, untruths and abuse.
In the past, the journalist’s job was to collect and distribute information to the audience. Technology means that readers can shape a discussion. We look forward to hearing from you on heraldscotland.com
Comments & Moderation
Readers’ comments: You are personally liable for the content of any comments you upload to this website, so please act responsibly. We do not pre-moderate or monitor readers’ comments appearing on our websites, but we do post-moderate in response to complaints we receive or otherwise when a potential problem comes to our attention. You can make a complaint by using the ‘report this post’ link . We may then apply our discretion under the user terms to amend or delete comments.
Post moderation is undertaken full-time 9am-6pm on weekdays, and on a part-time basis outwith those hours.
Read the rules hereComments are closed on this article