Andy Murray has been recruited by the Digital Health & Care Institute (DHI) as a backer and partner for its development of innovative heath care projects in Scotland.
The tennis superstar’s “philanthropic involvement” is based on his personal interest in digital technologies having worked with start-up companies in the health, sport and wearable technology markets.
The institute has portfolio of over 100 projects worth over £4million, engaging
engaging more than 50 companies, 15 of Scotland’s universities, 25 third sector organisations and more than 1,000 members from over 20 countries.
One example is a smartphone app to improve detection of atrial fibrillation, one of the most common heart conditions in the UK, which is being evaluated in 24 general practice surgeries across Scotland.
DHI said Andy Murray would raise awareness of its work with international digital health entrepreneurs and investors. “He will also promote skills, educational and career opportunities in this emerging market for young people, and plans to also work with the NHS across the UK on campaigns addressing childhood obesity,” it said.
Andy Murray said: “My partnership with the Digital Health & Care Institute has come about because I am really interested in how digital technologies can improve health. I obviously have a personal interest in that area because anything that can improve my own health will only improve my performance on court. The work that DHI are doing is changing lives and solving some really important health and care challenges, at home and abroad, and I am proud to be supporting their work.”
DHI said he was “well positioned to champion the digital health message and his global popularity will help take the DHI brand and the work they do to a wider audience”.
Economy Secretary Keith Brown said:“The research, innovation and technology supported and developed through DHI will have far-reaching societal benefits across the world and opens up a global market for Scottish entrepreneurs. I am extremely pleased that Andy will help raise the profile of Scotland’s excellence in this area given his own international profile.”
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