David Beckham has unveiled a new advertising campaign for his latest Haig Club single grain whisky.
Beckham is pictured holding a glass of the new Haig Club Clubman mixed with cola against the Miami skyline in the advertising campaign, which launches today.
The ex-footballer and style trendsetter was photographer by award-winning fashion photographer Glen Luchford for the new campaign.
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He said: “Working with Glen to bring our vision for Haig Club Clubman to life was fantastic. We are excited to continue the legacy of the House of Haig and introduce this amazing new whisky to the world.”
The new Clubman campaign provide a stylish take on Scotch. The new whisky sells for £25 a bottle.
Ronan Beirne, Global Marketing Director for Haig Club said: “These adverts aim to disrupt the status quo of the perceived places and occasions people choose to enjoy Scotch and spotlight our latest variant as a brand rooted in style and sociability. This unique approach is how we will continue to drive the vibrancy and momentum of the category.”
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Beckham joined forces with Diageo and music mogul Simon Fuller to launch Haig Club Single Grain Scotch Whisky in 2014.
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