1 - Be Mobile. 60% of web users now use a mobile device when online and that number increases daily. If your site is not mobile compliant, ditch it and build one that is.
2 - BeFound. Want to be no 1 on Google? Sure you do but there’s no quick fix. It takes time, effort and a realistic marketing budget. The days of the free top-spot are over.
3 - BePersuasive. Include lots of Calls To Action to generate sales or enquiries or just make your visitor DO something. Engage them and make it easy for them to say YES!
4 - BeTheBest. Closely follow your site analytics and benchmark against your competitors. To win, just be better than them. Improve what is working, drop what isn’t.
5 - BeCustomerFocused. Don’t sell to yourself: you already know how great you are. Talk to your customers, find out what they want and show them how to get it. Sell to them.
6 - BeRelevant. Produce original-thought articles and extend their reach using social media. Develop a market leading voice for your business and drive the debate.
7 - BeLiked. Publish reviews and testimonials from happy customers and encourage them to share it on social media. If a problem arises, fix it for free immediately!
8 - BeRealistic. It’s not a ‘build it and they will come’ deal. Plan for incremental, measured growth. It takes a lot of blood sweat and tears to be an overnight success.
9 - BeProfessional. Commission pro photography or use high quality stock shots that match your message, optimised to load fast. Forget your iPhone – it won’t cut it.
10 - BeProactive. Websites are never finished; they are launched. Work with the right digital marketing partner to continuously improve your digital presence.
Why are you making commenting on The Herald only available to subscribers?
It should have been a safe space for informed debate, somewhere for readers to discuss issues around the biggest stories of the day, but all too often the below the line comments on most websites have become bogged down by off-topic discussions and abuse.
heraldscotland.com is tackling this problem by allowing only subscribers to comment.
We are doing this to improve the experience for our loyal readers and we believe it will reduce the ability of trolls and troublemakers, who occasionally find their way onto our site, to abuse our journalists and readers. We also hope it will help the comments section fulfil its promise as a part of Scotland's conversation with itself.
We are lucky at The Herald. We are read by an informed, educated readership who can add their knowledge and insights to our stories.
That is invaluable.
We are making the subscriber-only change to support our valued readers, who tell us they don't want the site cluttered up with irrelevant comments, untruths and abuse.
In the past, the journalist’s job was to collect and distribute information to the audience. Technology means that readers can shape a discussion. We look forward to hearing from you on heraldscotland.com
Comments & Moderation
Readers’ comments: You are personally liable for the content of any comments you upload to this website, so please act responsibly. We do not pre-moderate or monitor readers’ comments appearing on our websites, but we do post-moderate in response to complaints we receive or otherwise when a potential problem comes to our attention. You can make a complaint by using the ‘report this post’ link . We may then apply our discretion under the user terms to amend or delete comments.
Post moderation is undertaken full-time 9am-6pm on weekdays, and on a part-time basis outwith those hours.
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