DAVE King, the Rangers chairman and major shareholder, has expressed hope that Pedro Caixinha, the new Ibrox manager, can restore the winning mentality at “the most successful club in the world” next season.

King has written to Rangers supporters as the Ibrox club has launched their season ticket renewal campaign thanking them for their backing in the 2016/17 campaign.

A maximum of 43,000 fans bought season tickets for Ibrox as Rangers returned to the top flight of Scottish football.

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However, the South Africa-based businessman has admitted the Glasgow club’s performances this term had been “relatively disappointing”, vowed once again that Caixinha would be given money to strengthen his squad and targeted improved results and a return to Europe.

He said: “The degree of loyalty continues to be gratifying and humbling. Despite a relatively disappointing campaign up to this point, we have taken the necessary steps to revitalise the team and its performance.

“Of particular note is the carefully-researched appointment of a new management unit headed by Pedro Caixinha.

“Funds are available to help Pedro shape his own team. It is important that our supporters continue to see Rangers playing attractive football, but attractive football must not be pursued at the cost of failing to win.

“We must reinstate the winning mentality expected of the most successful club in the world in terms of domestic league titles.

“This winning mentality is only one of the significant qualities that I believe we have reintroduced with the new manager and his support staff.

“We could have avoided the significant financial compensation we incurred to bring the new management team on board by delaying the appointment until the end of the season.

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“However, we believe that it is in the club’s interest to give Pedro the balance of this season to assess the squad and make preparations in advance of the new season and the early competitive start that we envisage with Europa League qualifiers.

“It will be a further significant step forward to achieve our stated target of having European football back at Ibrox.”

King added: “I repeat my previous commitment that I will not consider our work complete until Rangers has been restored to the very top of our game.

“No other club anywhere can match Rangers’ history and successes. No other sup-porters could have endured the traumas that befell Rangers in recent years and remained so proud and dignified.”