SCOTTISH rugby has broken the £50 million turnover mark for the first time.
The rugby union governing body said that increases in ticketing revenue achieved through three sell-out RBS Six Nations matches had boosted a £4 million increase in turnover.
It also cited growing crowds at other matches, improved broadcast rights payments and continued commercial growth from sponsors contributed to a landmark £51.4 million for 2017.
Scottish Rugby Chief Executive Mark Dodson said: "It has been a successful season on a number of fronts, from Scotland winning all three home RBS 6 Nations matches in front of sell-out crowds to generating record revenue in a difficult financial climate.
"While we’re in a period of financial growth we must also be proactive and plan for the future, which is why we have set ourselves the long-term objective of generating significant external investment to secure the future of our game in Scotland.
Scotland has risen fifth in the World Rankings, which has been achieved through seven victories from 11 internationals last season.
Nearly 600,000 fans watched an international or professional club game in Scotland last season which in turn led to a 25 per cent rise in ticketing revenue.
Scotland’s two professional teams Glasgow Warriors and Edinburgh Rugby have also seen growth in key areas, including record ticket sales and fans, and new sponsors respectively.
Scottish Rugby Chairman Colin Grassie said: "I’m delighted to report this year’s turnover of £51.4m was £4m higher than the previous year.
"This was due to increased ticket and broadcast income, as well as higher commercial income from a number of sponsorship agreements.
"While this is pleasing, we cannot be complacent as professional player costs continue to rise and competition for broadcast and sponsorship deals remains fierce. Scottish Rugby is at a pivotal moment.
"We need to be creative to combat the challenges ahead while also driving forward our ambitious modernisation and commercial strategies.”
The 2016-17 financial figures will be presented at Scottish Rugby's annual general meeting on Saturday.
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