Firefighters are likely to 'spend all day' at the site of a serious fire at Glasgow's Fruit Market. 

Fire crews battling the large blaze at a warehouse in Blochairn Road are likely to remain at the scene for the rest of the day. 

The fire was first reported at 3.44am on Thursday morning. 

The Scottish Fire and Rescue Service said 12 fire engines and four aerial appliances, carrying over 40 fire fighters had been involved in the operation at the two-storey warehouse.

SFRS deputy assistant chief officer John Joyce told BBC Scotland's Good Morning Scotland the fire began at the fruit market in Blochairn Road early in the morning.

Video: Massive fire engulfs Blochairn Fruit Market just off M8 in Glasgow

He said: "The operation is dealing with an extensive and complicated fire in difficult conditions for our firefighters.

"We are pretty certain of the place it started. I think we will be here for most of the day."

The blaze began as around 400 workers began their shift selling fruit and vegetables to restaurants and bars in Scotland. Employees at the market were safely evacuated.

A spokesman for Police Scotland said: "We were called at 4am to a report of a fire within a warehouse in Blochairn Road.

"Emergency services are in attendance and no-one has been injured.

"A joint investigation with the Scottish Fire and Rescue Service is is under way."

Video: Massive fire engulfs Blochairn Fruit Market just off M8 in Glasgow

A worker told the Evening Times of his terror when the flames took hold.

He said: "One minute we were working away quite the thing and then all off a sudden there was this massive blaze that scared the s**t out of us.

"Guys were just shouting fire, fire and we all ran to get away.

"Thankfully nobody was hurt."

Speed restrictions are in place on the M8 and Blochairn Road is closed between Royston Road and Siemens Place.