CELTIC fans have gone hoopy for the branding of a New York construction firm which appears to bear a resemblance to the club's badge.

Reece Duffy shared an image of a Fitzcon Construction worker and machinery bearing the four-leaf clover logo on Twitter - and it has gone viral.

In a tweet, which contains strong language, he said: "Ma dad's just walked past a building site in New York and that’s their logo."

Other Celtic fans also spotted the apparent similarity during their own trips to New York.

Celtic FC have been contacted for comment.