Environmentally-friendly residents have made such a success of Croydon Council's recycling schemes, they are now extending their kerbside recycling collection scheme to cover a further 10,000 households from next month.
The scheme, currently covering 23,000 households in the borough, has been running for 18 months. It collects and recycles items such as newspapers, magazines, glass bottles, cans, textiles and shoes.
Coun Gerry Ryan, cabinet member for highways, transportation and public services, said: "There is a growing awareness that when something is thrown away it doesn't just disappear."
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Households will also shortly receive a free leaflet packed with recycling information.
The Recycling and Waste Services Guide gives advice on reducing, recycling and re-using waste. It is updated yearly, and has an A-Z directory, listing contact numbers for other waste disposal services in the borough.
Coun Ryan said: "Looking after the environment is everyone's responsibility and we can all do our bit to help. This guide is a starting point and is packed full of tips and advice which everyone can make use of."