Some 15% of consumers north of the border who responded to a mass-marketed con took up the offer of slimming pills or health cures, compared with only 6% in the rest of the country.
Scots are more than twice as likely as people elsewhere in the UK to fall for scams promising dramatic weight loss or cures for a medical condition.
Some 15% of consumers north of the border who responded to a mass-marketed con took up the offer of slimming pills or health cures, compared with only 6% in the rest of the country.