Football legend Sir Alex Ferguson has spoken of the "devastating impact" of lung cancer at the start of a campaign to improve early detection of the disease.
The former Manchester United manager, who lost both his parents to the cancer, appears in a new advert telling people how an early diagnosis can give people extra time to spend with their loved ones.
The campaign is part of the Scottish Government's £30 million programme designed to increase the number of cancers that are diagnosed early.
Sir Alex said: "I wanted to be involved in this campaign as I lost both my parents to lung cancer. I know the devastating impact cancer can have on families."
His father Alexander died in 1979 and his mother Elizabeth died from the disease in 1986. Both were in their 60s.
Sir Alex said: "Cancer's not what it used to be and there are now treatments that can save or extend your life. So rather than doing nothing about it, I urge anyone who is worried to get checked as early as they can."
Lung cancer kills more people than any other cancer and Scotland is said to have one of the highest rates of the disease in the world, with fewer than 9% of patients still alive five years after diagnosis.
Figures released earlier this year show that 5,069 people were diagnosed with the disease in 2011, which is 17% of all cancer diagnoses for that year.
The campaign adverts are being screened on television from today, with Health Secretary Alex Neil saying he believes they will encourage more people to come forward and be checked.
Health campaigners are backing the new campaign.
Lorraine Dallas, director of information and support at the Roy Castle Lung Cancer Foundation, said the chances of survival are "sadly very poor" for people with lung cancer if it is not caught early.
Dr James Cant, head of the British Lung Foundation in Scotland, said: "Lung cancer is a disease which can develop slowly.
"Often it causes no pain so it's important to be aware of other warning signs and act quickly."
The new adverts with Sir Alex come after actress and comedian Elaine C Smith starred in a successful breast cancer awareness campaign, while Still Game star Ford Kiernan provided the voice for an advert encouraging people to get tested for bowel cancer.
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