ONE-quarter of smokers claim that the cost of their habit is a bigger motivator to quit than implications for their health.
According to a study conducted by the British Heart Foundation, 34% of smokers said they felt guilty about the amount they are spending on cigarettes.
A poll of 2000 smokers found that 25% reported they were more inclined to kick the habit because of concerns about money over the effects on their long-term health.
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