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Aldi and Lidl record huge rise in shoppers

HALF of households shopped at Aldi or Lidl over the past three months.

The shift in shopping habits was revealed by research firm Kantar Worldpanel, with Aldi now boasting a record 4% share of the market since growing its sales by 30% from a year earlier.

Lidl's share for the 12 weeks to December 8 was 3.1% thanks to year-on-year growth of 15.5%, Kantar said.

The budget chains have turned up the pressure on the big four supermarkets as households continue to struggle under financial pressure.

Tesco's market share fell to 29.9% from 30.6% a year earlier, while the strongest sales performance of the big four failed to prevent Sainsbury's from slipping to 16.8% from 17%.

Kantar Worldpanel director Chris Longbottom said Aldi and Lidl had broadened their shopper basex

At the other end of the market, Waitrose performed strongly with 6.7% growth and an improved market share of 4.7%.

Lidl recently said it wants as many as 1500 stores in the UK, under plans to build on its rapid growth of recent years.

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