The smash hit video game features sex, drugs and violence in the fictional US megatropolis of Los Santos, a thinly-disguised Los Angeles.
Game-makers Rockstar North have called one of the city's "druggie hipster" districts Hawick after the peaceful, mill town of 15,000, about 40 miles south of their Edinburgh HQ.
One Hawick councillor branded the use of the town's name in GTA as "disgusting".
Rockstar North are known for slyly working Scottish references into the GTA franchise and the latest version also features a Saltire flying proudly over the fictional beach community of Vespucci beach.
Hawick councillor David Paterson said he was "horrified" that Rockstar North would put Hawick into such a violent game.
Mr Paterson said: "I am horrified that they have put Hawick in a game like that. Hawick is a lovely place and to see them do that is ridiculous. I'm totally disgusted."
But Joanne Maybury, 49, a remedial massage therapist from Hawick, was more laid back. She said: "It's a shame if people thought of it like that, but will anyone take it seriously?"