• Text size      
  • Send this article to a friend
  • Print this article

ASA criticises firm over sale of titles

A COMPANY has been criticised for the way it advertised Scottish titles to people who bought plots of land on a Highland estate.

Highland Titles offers square foot patches for £29.99 on a 750-acre area known as the Keil estate, and tells buyers that owning the land allows them to adopt the title Laird, Lord or Lady of Glencoe. It is the brainchild of Professor Peter Bevis, an English biologist, and his wife, Laura, who bought the land in 2007.

However, they have been ordered to make clear to customers that buying the land does not give them a genuine title following a probe by the Advertising Standards Authority (ASA).

Douglas Wilson, a director at Highland Titles, claimed they had been targeted by a disgruntled customer.

He said: "The ASA ruling is incredible. We have made small changes to the website in light of this but we feel aggrieved."

Contextual targeting label: 
Education

Commenting & Moderation

We moderate all comments on HeraldScotland on either a pre-moderated or post-moderated basis.
If you're a relatively new user then your comments will be reviewed before publication and if we know you well and trust you then your comments will be subject to moderation only if other users or the moderators believe you've broken the rules

Moderation is undertaken full-time 9am-6pm on weekdays, and on a part-time basis outwith those hours. Please be patient if your posts are not approved instantly.

218715