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ASA orders Tesco to remove Asda-price adverts

Tesco has been ordered to withdraw a campaign that promoted cheaper prices than rival Asda after the advertising watchdog ruled the supermarket had made ambiguous and misleading claims.

A national press advert showed a stack of green Asda shopping baskets and a taller stack of blue Tesco shopping baskets with text over the blue baskets stating 1,117,000 baskets cheaper.