Key players in the world of online payments are meeting in Dublin to debate why and when people will start moving to the much malig-ned digital cash system.
Much of the commentary and criticism of the radical currency has focused on its volatility, and its massively upward curve in value - it went from 14 US dollars (£8) in January 2013 to more than 1,100 dollars (£645) late in the year before collapsing to 400 dollars (£235) in April this year.
Experts meeting in Dublin later this week will examine how the focus can be moved from whether bitcoin is a viable currency to how it will be used to pay for goods and services a decade from now.
Nicolas Cary, creator of Blockchain.info, an online wallet used to store bitcoin and database of all transactions, said: "The digital world is part of our DNA now, it's part of how we share our experiences, how we consume entertainment, and how we stay in touch with loved ones," he said."
"It's impacting how we live our lives including how we pay for things."
"Let's not kid ourselves. Why can't money be digital?"