• Text size      
  • Send this article to a friend
  • Print this article

Cadbury defends its colour

Confectionery giant Cadbury has insisted it is not trying to trademark "50 shades" of purple after coming under fire from a Church of England bishop over rights to use the colour.

The company said its victory in a dispute with rival Nestle over purple packaging did not amount to a bid to copyright all shades of purple – but merely to protect the Cadbury purple associated with its milk chocolate.

Contextual targeting label: 
Food and drink

Commenting & Moderation

We moderate all comments on HeraldScotland on either a pre-moderated or post-moderated basis. If you're a relatively new user then your comments will be reviewed before publication and if we know you well then your comments will be subject to moderation only if other users or the moderators believe you've broken the rules, which are available here.

Moderation is undertaken full-time 9am-6pm on weekdays, and on a part-time basis outwith those hours. Please be patient if your posts are not approved instantly.