Almost three-quarters of consumers believe supermarkets are trying to mislead them by using confusing pricing practices, a watchdog has found.
Almost three-quarters of consumers believe supermarkets are trying to mislead them by using confusing pricing practices, a watchdog has found.
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The survey of 2100 shoppers for Which? revealed 74% thought supermarkets were trying to dupe them while 78% said their weekly grocery bill had risen in the past 12 months, to an average of £76.83.
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