Litter louts are most likely to dump Coca-Cola cans, Cadbury wrappers and Walkers crisp packets, a survey has revealed.
The branded packaging was found strewn across parks, beaches and river or canal banks during a national litter-picking exercise.
Volunteers scooped up more than 37,000 pieces of rubbish in the latest Keep Britain Tidy campaign, more than 10 times the quantity picked up in previous years, according to the charity. Other frequently dumped brands were McDonald's, Mars and Red Bull.
Phil Barton, chief executive at Keep Britain Tidy, said: "These results should be a wake-up call that we all need to do more to love where we live. Litter is not just an environmental problem. It affects perceptions of safety and costs nearly £1 billion a year to clean up.
"This survey gives 37,000 reasons why we all need to do more to make littering socially unacceptable – to reduce the environmental, social and financial costs of this national problem."
Why are you making commenting on The Herald only available to subscribers?
It should have been a safe space for informed debate, somewhere for readers to discuss issues around the biggest stories of the day, but all too often the below the line comments on most websites have become bogged down by off-topic discussions and abuse.
heraldscotland.com is tackling this problem by allowing only subscribers to comment.
We are doing this to improve the experience for our loyal readers and we believe it will reduce the ability of trolls and troublemakers, who occasionally find their way onto our site, to abuse our journalists and readers. We also hope it will help the comments section fulfil its promise as a part of Scotland's conversation with itself.
We are lucky at The Herald. We are read by an informed, educated readership who can add their knowledge and insights to our stories.
That is invaluable.
We are making the subscriber-only change to support our valued readers, who tell us they don't want the site cluttered up with irrelevant comments, untruths and abuse.
In the past, the journalist’s job was to collect and distribute information to the audience. Technology means that readers can shape a discussion. We look forward to hearing from you on heraldscotland.com
Comments & Moderation
Readers’ comments: You are personally liable for the content of any comments you upload to this website, so please act responsibly. We do not pre-moderate or monitor readers’ comments appearing on our websites, but we do post-moderate in response to complaints we receive or otherwise when a potential problem comes to our attention. You can make a complaint by using the ‘report this post’ link . We may then apply our discretion under the user terms to amend or delete comments.
Post moderation is undertaken full-time 9am-6pm on weekdays, and on a part-time basis outwith those hours.
Read the rules hereComments are closed on this article