Complaints over 'sexist' campaign for Pussy energy drink
A SCOTTISH women's charity has called for consumers and shopkeepers to boycott an energy drink after a flood of complaints to the advertising watchdog about its "sexist" billboard campaign.
A SCOTTISH women's charity has called for consumers and shopkeepers to boycott an energy drink after a flood of complaints to the advertising watchdog about its "sexist" billboard campaign.
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Posters have sprung up in Scotland and elsewhere across the UK promoting the product, Pussy, in large letters above the sexually suggestive slogan: "The drink's pure. It's your mind that's the problem."
The Advertising Standards Authority (ASA) has received 90 complaints from members of the public who say it is sexually demeaning to women and unsuitable for children.
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