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Dundee launches campaign to attract residents

IT has long been seen by many as having a rundown image and has suffered from high teenage pregnancy rates, but Dundee is reinventing itself – and it wants the residents of Glasgow and Edinburgh to move there.

FINE AND DANDY: A statue of cartoon hero Desperate Dan, whose adventures are produced in Dundee.
FINE AND DANDY: A statue of cartoon hero Desperate Dan, whose adventures are produced in Dundee.

The city, home to comics The Dandy and The Beano, has launched a new campaign to highlight the transformation taking place, such as the £1 bil-lion waterfront redevelopment and the planned new V&A centre of design.

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