Auction site eBay is joining forces with retailer Argos in a trial which will allow shoppers to collect their online purchases from stores throughout the UK.
At least 50 eBay merchants and around 150 Argos stores will participate in the Click & Collect service, with figures showing 40% of UK shoppers used a similar form of the system over Christmas 2012.
The companies said the trial would offer "choice, convenience and speed" to shoppers, providing reassurance that transactions would be secure and their purchases would be delivered on time to locations which are handy for them.
Devin Wenig, president of eBay, said: "The distinction between offline and online shopping continues to blur.
"Traditional retail isn't going away, it is transforming. Smart retailers are innovating, reimagining the store and what it means to shop."
Argos managing director John Walden said: "Having pioneered Click & Collect in 2000, it now accounts for around one-third of our business and continues to grow.
"eBay is already a strong partner with Argos and a logical partner for the trial."