Disgraced PR guru Max Clifford has lost a Court of Appeal challenge against his eight-year jail sentence for sex offences.

The sentence was upheld by three Court of Appeal judges in London today.

Clifford, 71, was jailed in May after being convicted of a string of indecent assaults, carried out between 1977 and 1984, using his celebrity connections to lure women.

The former celebrity agent, who branded his accusers "fantasists", denied the charges, but was convicted at London's Southwark Crown Court.

Announcing the appeal court's decision, Lord Justice Treacy, who heard the case with Mr Justice Turner and Judge Michael Pert, said the sentence was "justified".

At a recent appeal hearing, Clifford's barrister Richard Horwell QC told the three judges that Clifford's last offence was committed 29 years ago, "since when he has led an industrious life, and devoted a considerable part of his time to charitable works for which he has raised substantial funds".

The trial judge had "accepted that he is no longer a danger to women and that he will not commit further offences".

Mr Horwell said that for a number of reasons the sentence imposed was "too long", adding: "Although the sentencing process must reflect modern attitudes, and I fully accept that that is our law, the sentencing process must not abandon common sense and fairness."

Rosina Cottage QC, for the Crown, said the total sentence imposed was one the trial judge was "entitled to reach".

When sentencing Clifford, Judge Anthony Leonard told him his personality and position in the public eye were the reasons his crimes were not revealed earlier.

He said: "The reason why they were not brought to light sooner was because of your own dominant character and your position in the world of entertainment which meant that your victims thought that you were untouchable, something that I think you too believed."

He added: "These offences may have taken place a long time ago, when inappropriate and trivial sexual behaviour was more likely to be tolerated, but your offending was not trivial, but of a very serious nature."

Clifford is currently serving his sentence at Littlehey Category C men's prison in Cambridgeshire.

Announcing the court's decision today, Lord Justice Treacy said: "It seems to us that, after consideration of the individual offences and the application of modern sentencing attitudes reflected in the guidelines, but tempered by the need to have regard to the statutory maximum available at the time, an overall sentence of eight years was justified and correct."

It was a "just and proportionate" sentence "taking account of considerations of harm and culpability together with aggravating factors and such mitigation as was available to the appellant".

Lord Justice Treacy said Clifford was sentenced to a total of eight years on eight counts of indecent assault relating to four victims who were "young and vulnerable" at the time of the offences.

He said: "Each was affected in respect of confidence and relationships and was harmed by what had been done to her."

In considering the seriousness of any offence the court "must consider the offender's culpability and any harm which the offence caused".

The judge said: "Sexual offending will by its very nature cause harm at the time the offence is committed, but it is well recognised that for many victims significant harm persists for a considerable period afterwards.

"This is a case where it is clear that the effect of what was done to the victims was not something from which they recovered quickly.

"The appellant's actions towards these victims had long term consequences for their lives. This is clearly a highly material circumstance for this court to consider."