Was not seen as "inviting as a place to dwell" but has an annual festival of the sea over a weekend each August. It attracts about 30,000 people and reflects the narrative of the town as a maritime settlement with a distinctive food product - the Smokie.
The closure of the former RAF station at Machrihanish was a severe blow to the local economy. Last year it was bought in a community buy-out that commanded wide, popular support and was backed by the Scottish government.
The High Street is seen as an asset to the town, despite some blemishes. The town and region have attracted a retiree population. They offer house prices that are more affordable than in larger centres and a sense of a slower, better quality of life.
Home to Baxters, but otherwise services largely dominate the local economy. This is a low wage sphere and the local council is seeking to bring in better paid jobs.
The former mining community seems likely to be able to attract more private house building but needs to engage more with younger people and push its strong points, such as its market square and narrow wynds.
The Lewis town lies 30 miles off Scotland's coast and is the main seaport in the chain of Hebridean islands. Its main street is well serviced with shops. Renewable energy offers promise, depending on grid connections that can allow export.