The old English sheepdog has been put on a watchlist of endangered dogs over fears it could face extinction.
The breed, used in advertisements for Dulux paint for more than 50 years, had just 316 puppies registered this year, the Kennel Club said.
The Pembroke Welsh corgi, which is favoured by the Queen, the soft-coated wheaten terrier and the Welsh terrier are also on the "At Watch" list for breeds with only 301 and 450 puppies confirmed.
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