FIRMS are signing up for push to revamp the historic west end of Edinburgh after years of tram-works disruption.
More than 150 companies are to pay a levy to go towards new local signage, advertising and marketing campaigns, brightening up the street and more greenery.
Services currently paid for by rates will continue but the move will help boost the area after tram-works meant fewer shoppers.
The West End Business Improvement District, now officially launched, is focused on retail, service and hospitality businesses in the historic area.
Its backers said there has been a decline in footfall made worse by the tram-works on Shandwick Place, the financial crash of 2008, the recession that followed and by the closure of several popular stores.
Other issues have included road works, traffic management, parking restrictions, waste management and cleanliness, lack of investment and maintenance of properties and a perceived lack of variety, choice and customer service.
Michael Apter, Chair of the West End BID Steering Group said "The idea behind this BID is to return the West End to its former glory and create a busy, vibrant and successful West End in 2015 and beyond."
Sarah Connelly, owner, Odyssey Boutique inWilliam Street said the move "would strengthen community partnering to create a flourishing business district; there are so many possibilities in working together with such creative minds".
Murray Ward, General Manager, The Rutland Hotel, said: "The hotel is proud to support the BID and the pillars of growth and development it will deliver to Edinburgh's west end.
"Working together is the key for on-going success to drive footfall and retain customers to benefit all businesses in the area."
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