Boots2Brazil aims to ship boots that have been outgrown by UK children to Brazil, where they will be used in charity programmes with street children. Many of an estimated 25 million street kids in the tournament host country don't own shoes, let alone a pair of football boots, it is claimed.
The campaign is being run by sports coaching company Challenger Sports and will also fundraise for the NSPCC.
Chris Sharman, managing director of Challenger Sports UK, said: "Giving football boots to children from impoverished communities in Brazil may not be about saving lives, but it is about making life worth living. It's about giving these children back some part of childhood."