From today until the end of the Games, programmes that had been planned for broadcast on More4 in the late afternoon will now go out on the main Channel 4 station.
It comes after 2.9 million viewers tuned in on Saturday at around 6pm to see 17 year-old swimmer Ellie Simmonds win gold in the S6 400m freestyle with a new world record. The channel is set to broadcast daily coverage of the Games from 7am to 11.15pm with a 30-minute break at 7pm for the news.
Contextual targeting label:
Hobbies and general interest
