It had been widely reported that Harris Tweed Hebrides creative director Mark Hogarth planned to “de-Scottishify” the brand after outrage from America, including threats to boycott Scottish products.
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Harris Tweed firm denies plan to‘de-Scottishify’ brand for American market
The boss of the largest Harris tweed firm has dismissed claims it was downplaying its Scottish connection from a US marketing campaign because of fallout from the release of the Lockerbie bomber.
