IRN-BRU has just got a lot sweeter now that drink giant AG Barr have launched a new ice cream.
With a thick Irn-Bru shell, creamy Irn-Bru Ice Cream, and a phenomenal Irn-Bru ripple - it's described as the ultimate flavour hit for fans.
And the good news doesn't stop there. Not only is it made from the brand's top-secret recipe but the tasty new product is the only ice-cream that is 100% official Irn-Bru.
A few people were lucky enough to try it today in a test sample. One consumer described it like an old-fashioned Mivvi, but with a distinctive Scottish taste...
And over the coming months it will be available in the shops for everyone to enjoy.
To launch the innovation, a giant ice cube appeared in wintry conditions in Glasgow's George square with the top-secret product hidden inside.
Fans flocked to the cube and pulled some sneaky tactics to try to melt it. Persistence paid off for Nadia Stefanowicz, 22, from Giffnock, who pulled out all the stops to get her hands on the first-ever Irn-Bru ice-cream.
She said: "I had my eyes on the prize and was determined to get it out of the cube. I can't believe I got it, I'm so excited. It's definitely the best thing since Irn-Bru - it tastes phenomenal."
Once the ice-cream had been unveiled, 100 were dished out for more fans to try.
Adrian Troy, head of marketing at Irn-Bru, said: "Our fans have told us that they would love to see an official Irn-Bru ice cream and we've listened. We worked hard to get it right, and all of our taste testers have given it top marks.
"It's a product we're very excited about and we're certain it will put a big smile on everyone's faces. It tastes great - if you like Irn-Bru, you will love Irn-Bru Ice Cream."
It will be available as a single ice-cream for a solo treat or in a multipack of three for the whole family to tuck into.
Why are you making commenting on The Herald only available to subscribers?
It should have been a safe space for informed debate, somewhere for readers to discuss issues around the biggest stories of the day, but all too often the below the line comments on most websites have become bogged down by off-topic discussions and abuse.
heraldscotland.com is tackling this problem by allowing only subscribers to comment.
We are doing this to improve the experience for our loyal readers and we believe it will reduce the ability of trolls and troublemakers, who occasionally find their way onto our site, to abuse our journalists and readers. We also hope it will help the comments section fulfil its promise as a part of Scotland's conversation with itself.
We are lucky at The Herald. We are read by an informed, educated readership who can add their knowledge and insights to our stories.
That is invaluable.
We are making the subscriber-only change to support our valued readers, who tell us they don't want the site cluttered up with irrelevant comments, untruths and abuse.
In the past, the journalist’s job was to collect and distribute information to the audience. Technology means that readers can shape a discussion. We look forward to hearing from you on heraldscotland.com
Comments & Moderation
Readers’ comments: You are personally liable for the content of any comments you upload to this website, so please act responsibly. We do not pre-moderate or monitor readers’ comments appearing on our websites, but we do post-moderate in response to complaints we receive or otherwise when a potential problem comes to our attention. You can make a complaint by using the ‘report this post’ link . We may then apply our discretion under the user terms to amend or delete comments.
Post moderation is undertaken full-time 9am-6pm on weekdays, and on a part-time basis outwith those hours.
Read the rules hereComments are closed on this article