With a thick Irn-Bru shell, creamy Irn-Bru Ice Cream, and a phenomenal Irn-Bru ripple - it's described as the ultimate flavour hit for fans.
And the good news doesn't stop there. Not only is it made from the brand's top-secret recipe but the tasty new product is the only ice-cream that is 100% official Irn-Bru.
A few people were lucky enough to try it today in a test sample. One consumer described it like an old-fashioned Mivvi, but with a distinctive Scottish taste...
And over the coming months it will be available in the shops for everyone to enjoy.
To launch the innovation, a giant ice cube appeared in wintry conditions in Glasgow's George square with the top-secret product hidden inside.
Fans flocked to the cube and pulled some sneaky tactics to try to melt it. Persistence paid off for Nadia Stefanowicz, 22, from Giffnock, who pulled out all the stops to get her hands on the first-ever Irn-Bru ice-cream.
She said: "I had my eyes on the prize and was determined to get it out of the cube. I can't believe I got it, I'm so excited. It's definitely the best thing since Irn-Bru - it tastes phenomenal."
Once the ice-cream had been unveiled, 100 were dished out for more fans to try.
Adrian Troy, head of marketing at Irn-Bru, said: "Our fans have told us that they would love to see an official Irn-Bru ice cream and we've listened. We worked hard to get it right, and all of our taste testers have given it top marks.
"It's a product we're very excited about and we're certain it will put a big smile on everyone's faces. It tastes great - if you like Irn-Bru, you will love Irn-Bru Ice Cream."
It will be available as a single ice-cream for a solo treat or in a multipack of three for the whole family to tuck into.