• Text size      
  • Send this article to a friend
  • Print this article

ITV chief defends new show

ITV boss Peter Fincham says the channel is right behind new breakfast show Good ­Morning Britain, which has ­struggled to pull in big audiences since its launch last month.

The show, which features former BBC star Susanna Reid, drew just over half of the audience of her old colleagues, according to overnight figures for its launch.

Its average audience of 800,000 was also down on the first-morning figure for its predecessor, Daybreak. That show had one million viewers when it began in 2010.

Mr Fincham said the show was fresh and different.

He added: "This is two or three weeks into the life of Good Morning Britain. In the life of a breakfast show that is a nanosecond, so it's very early days and we're fully right behind it"..

Contextual targeting label: 
Arts and Entertainment

Commenting & Moderation

We moderate all comments on HeraldScotland on either a pre-moderated or post-moderated basis.
If you're a relatively new user then your comments will be reviewed before publication and if we know you well and trust you then your comments will be subject to moderation only if other users or the moderators believe you've broken the rules

Moderation is undertaken full-time 9am-6pm on weekdays, and on a part-time basis outwith those hours. Please be patient if your posts are not approved instantly.