HER mother has made her mark on the business world with her massively popular Ultimo bras and range of upmarket lingerie.
And now Glasgow underwear tycoon Michelle Mone's daughter Rebecca is following in her footsteps by designing and launching her own product.
But while the 22-year-old's mother made her name dressing women in figure-hugging couture, Miss Mone junior has opted to cover up their phones instead by designing a protective sleeve that allows people to use their mobile devices hands-free almost anywhere.
Miss Mone designed the gadget, called a Velper, with her business partner Rory Wilson and both hope it will become a must-have accessory for people on the go.
It works by encasing a phone within a cover fixed with a velcro pad that has be fixed to any surface, such as a wall, dashboard or even clothing.
It can also be slotted into a dock which also attaches to the pad, allowing phones to be fixed anywhere.
The Velper has already been given a thumbs up from members of the British Deaf Association, as it frees up their hands for sign language when making video calls to friends.
The two young entrepreneurs developed the innovative product for ten months, with support from the government's technology strategy board Innovate UK, and funding bodies Business Gateway and The Princes Trust.
Miss Mone, who like her mother hit the headlines when she modelled Ultimo underwear earlier this year, said: "I've always wanted to come up with an idea that's simple and that makes life a whole lot easier.
"The Velper is exactly that - you can literally mount your phone anywhere, whether that be beside your desk, in your car or on your kitchen cabinet."
Mr Wilson added: "Rebecca and I had always discussed working together on a business idea or product, and we just knew that this was the one - we set out to invent something to make the life's of others a little easier, and the feedback we have had from the members of the Brutish Deaf Association affirm we have set out on the right path.
"Not only is the 'Velfie' selfie app a whole lot of fun, but the mount is really practical and makes Facetiming, taking videos and voice calls much easier."
Michelle Mone famously left school without qualifications and went on to steer her company MJM International into a global brand on the back of the success of Ultimo bras.
The garments were among the first to use silicone to provide shape to a woman's figure as well as comfortable support, and were shown in a series of eye-catching advertising campaigns featuring the likes of Penny Lancaster, Helena Christensen, Peaches Geldof, and even Ms Mone herself.
Last month the businesswoman announced that she has sold most of her stake in lingerie firm Ultimo and bought a fake tan and beauty business.
In a series of tweets Ms Mone said she had "hung up my bra" and "sold 80 per cent of Ultimo" and bought 100 per cent of self-tan business UTan.
Ms Mone also described her 17 years of building up the Ultimo brand as a "roller coaster ride", and hinted at a new TV role.
The 43-year-old co-founded the her company with her ex-husband Michael in 1996, but the pair announced last year that he had left the company following a breakdown in their marriage.
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