Audio streaming may reach a record high this year, but record sales could also hit a 20 year record.
Music streams rose to 11.5 billion for the first six months of 2015, an 80 per cent increase over 12 months. It compared with 14.8 billion for the whole of 2014.
Mid-year figures released by the British Phonographic Industry (BPI) also show that if vinyl sales exceed the 2 million mark, it will be the highest number recorded since 1994.
Geoff Taylor, chief executive of the BPI and Brit Awards, said: "The launch of Apple Music will give further impetus to the revolution of music streaming."
"Millions of households are experiencing the joy of instantly playing any song they want, all around their house and on any device, and exploring a universe of new music and classic albums."
"At the same time, many fans are rediscovering the slower pleasure of collecting and owning music on CD and vinyl."
Mark Ronson's Uptown Funk is the most streamed track of 2015, with a tally so far of 45 million on audio streaming services.
While Official Charts Data does not include video streams on platforms like YouTube, statistics show there has been a 98.2per cent rise against the 2014 January-June period.
British music is more popular than ever as seven of the top 10 albums dominating the UK charts so far this year are British acts.
ends
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