CONSUMERS will gain new legal rights against misleading and aggressive traders under proposals outlined today.

Those exploited by scams and rip-offs will have a "clear and easy route to redress" under the reforms drawn up by the Scottish Law Commission and Law Commission, entitling them to a refund, discount or damages.

The commissions said a large proportion of victims were among the most vulnerable in society, with housebound and older people facing a particular threat from high-pressure doorstep selling.

Existing laws governing misleading and aggressive practices meant it was difficult, if not impossible, for consumers to get their money back, they added.

Law Commissioner David Hertzell said: "Recent research by the Office of Fair Trading shows that elderly and vulnerable consumers are being systematically targeted by these unfair trading practices.

"We have an ageing population and, without reform, this victimisation of the vulnerable can only get worse. By simplifying the law, our recommended reforms will give more confidence to consumers and help drive rogue traders out of the market place, where currently they damage the reputation and livelihood of good, honest businesses."

Scottish Law Commissioner Professor Hector MacQueen added: "We hope that our recommendations will be included in the Government's proposed Consumer Bill of Rights."

Which? consumer group executive director Richard Lloyd said: "These recommendations represent a step forward for consumer rights."