PAYDAY lenders are facing new rules on how they advertise under a Government clampdown to make sure that firms do not take advantage of people who are already drowning in debt.
PAYDAY lenders are facing new rules on how they advertise under a Government clampdown to make sure that firms do not take advantage of people who are already drowning in debt.
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The plans include limiting the number of adverts firms are allowed to put out per hour, the times they can advertise and forcing them to make sure interest rates are clearly displayed.
The Government will work with the Advertising Standards Authority and the industry to make sure advertising does not tempt consumers into taking out unsuitable payday loans.
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