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Rolex tops UK 'superbrand' to beat Apple and Microsoft

Swiss watchmaker Rolex has retained its place at the top of an annual list of UK superbrands.

The luxury goods firm beat Apple and Microsoft into second and third places respectively to take first spot for the second year running.

However, the top 20 Consumer Superbrands list, voted by more than 2900 British adults, also includes household names such as Coca-Cola (fifth), Kellogg's (ninth) and Nescafe (20th).

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Consumer electronics

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