Cheers for Holly Fulton echoed around the main tent at Somerset House this afternoon as the Scottish designer showcased her spring/summer 2014 collection on the second day of London Fashion Week.
The show opened with a sea of blue denim dresses embellished with Fulton's signature art deco motif. Models glided down the runway stopping only to pose against a pillar covered in deco wallpaper, the perfect backdrop for Edinburgh-born Fulton's pastel and citrus colour palette.
Highlights included a printed coral silk trouser-and-shirt set, full-length maxi skirts emblazoned with tangerine fish, and a shimmering gold eyelash textured coat.
Silver accessories complimented the summer day aesthetic with chunky sandals from Swedish Hasbeens and sunglasses from Cutler and Gross. Thick crystal chokers adorned the sleek elongated necks of Fulton's model army.
Her colour choices were perfect for days spent lounging in the sun, cocktail in hand - denim blue, coral, violet, tangerine and yellow - a perfect uniform for the elegant, globetrotting woman.
Seventies-inspired hair and make-up was a true reflection of Fulton's show inspiration, pop siren Noosha Fox. Watercolour eyes in lilac complimented the designer's choice of shimmering fabrics, and the James Pecis hair team used L'oreal products to create a series of chic retro hairstyles.
Edinburgh-based salon owner Jason Hall was involved in styling 70s asymmetric curls for Fulton's catwalk girls.
Fulton said: "This season looks to NY ladies in their soft focus heyday, dancing to Fox and picking up a late night Chinese takeaway to satisfy their disco appetites. The focus is on an elegant yet sexy silhouette with the emphasis on multimedia summer surfaces."
Thankfully for Fulton fans the joys of her designs aren't solely reserved for the fashion elite. The designer has just launched an exclusive capsule collection with Ebay available to buy online until September 18. Prices range from £70 for a necklace to £120 for a jumper. Her animal motif t-shirts and sweatshirts are certain hits.
Fulton's pretty collection was met with a warm response in the British Fashion Council Show Space after attendees queued in the torrential rain for a second day.
Friday's proceedings threatened to be a wash out as fashionistas braved the September showers in pastel coats and delicate pumps whilst wishfully hoping for blue skies.
Highlights of day one included Turkish designer Bora Aksu who opened the week's proceedings in the new look BFC tent complete with square double catwalk. His sunshine palette brightened everyone's day and authentic folk influences shone from crochet overlaid dresses and full tulip skirts.
The clear interpretation of his childhood memories and the combination of model, garment and catwalk soundtrack was an absolutely joy to behold. Eudon Choi and Felder Felder were also first day on-schedule successes.
The arrival of Korean designer Choi's collaboration with River Island (in stores on September 17) is expected to be full of dipped hems, crisp shirts and subtle tailoring.
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