Despite concerns the recession may lead people to curb their spending, the figures show Britons are still splashing out on e-commerce, spending an estimated £38 billion on internet sales in 2009, according to price comparison site Kelkoo.
British consumers are the biggest online spenders in Europe, with a third of all internet purchases across the continent last year taking place in the UK, a report shows today.
Despite concerns the recession may lead people to curb their spending, the figures show Britons are still splashing out on e-commerce, spending an estimated £38 billion on internet sales in 2009, according to price comparison site Kelkoo.