THE Sunday Herald enjoyed a huge surge in sales last year, outperforming the market and its rivals.
Our circulation grew by more than a third year-on-year in the last six months of 2014, according to official industry figures.
The Sunday Herald was the only paper to back Scottish independence, providing exclusive and in-depth coverage and incisive comment on the key issues both in the run-up to and following the referendum.
Official figures released by the Audit Bureau of Circulations (ABC) show that average weekly sales reached 32,021 between July and December last year, which represents a rise of 34 per cent.
The Sunday Herald declared its decision to back Scottish independence in May, publishing an editorial which stated: "The prize for Yes is a better country."
The huge response from our readers included the setting up of a "Thank You Sunday Herald" Facebook page which attracted thousands of followers.
More than 1000 readers also submitted Yes selfies which resulted in the production of a stunning commemorative poster the Sunday before the referendum.
Editor Richard Walker said: "The Sunday Herald made its declaration in favour of a Yes vote in last year's referendum because we passionately believed that offered the best outcome for the country's future.
"It is gratifying that our position as the only newspaper in Scotland to support independence attracted so many new readers and was supported by so many existing readers.
"Our circulation rise is all the more remarkable when contrasted with an overall decline in the market place.
"We are tremendously grateful for our readers' support and will do everything we can in the coming months to live up to the faith they have placed in our journalism."
Why are you making commenting on The Herald only available to subscribers?
It should have been a safe space for informed debate, somewhere for readers to discuss issues around the biggest stories of the day, but all too often the below the line comments on most websites have become bogged down by off-topic discussions and abuse.
heraldscotland.com is tackling this problem by allowing only subscribers to comment.
We are doing this to improve the experience for our loyal readers and we believe it will reduce the ability of trolls and troublemakers, who occasionally find their way onto our site, to abuse our journalists and readers. We also hope it will help the comments section fulfil its promise as a part of Scotland's conversation with itself.
We are lucky at The Herald. We are read by an informed, educated readership who can add their knowledge and insights to our stories.
That is invaluable.
We are making the subscriber-only change to support our valued readers, who tell us they don't want the site cluttered up with irrelevant comments, untruths and abuse.
In the past, the journalist’s job was to collect and distribute information to the audience. Technology means that readers can shape a discussion. We look forward to hearing from you on heraldscotland.com
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