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Survey reveals UK smokers no longer see fags as cool or glamorous

FROM the film noir seduction of Bogart and Bacall, to the gritty cool of Uma Thurman and Al Pacino, Hollywood has had a long love affair with the cigarette.

But it seems fags are no longer seen as cool or glamorous, according to a survey of 2000 UK smokers.

Just 1% believe they look trendy, according to the study, conducted on behalf of the British Heart Foundation ahead of No Smoking Day on Wednesday. It found two-thirds of smokers believe public attitudes towards smoking have become increasingly negative over recent years.

Contextual targeting label: 
Health

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