The 71-year-old was sentenced to eight years in prison this month for eight assaults on four women between 1977 and 1984.
Yesterday one of the women taking legal action said: "I was young and impressionable when I met Max Clifford and he used that to exploit me. It is right that he is held accountable for his actions."
Clifford finally fell from grace after decades influencing the media when he became the first person to be successfully prosecuted under sex crime investigation Operation Yewtree.
A number of his current and former high profile clients moved to distance themselves from the veteran agent in the wake of the guilty verdicts and his subsequent jail term.
The women's solicitor Richard Scorer said: "Clifford used his fame and public persona as a cloak to mask his sexual perversions. We are investigating all of Clifford's assets, including those of his companies, Max Clifford Associates and Max Clifford Media.
"We represent three women who have approached us for advice and we fully expect others to follow. I urge all of his victims to seek legal advice with a view to redress under the law."
On Tuesday a judge signalled an end to Clifford's four-year marriage to wife Jo as the couple were granted a decree nisi in the Central Family Court in London.
Neither was at the hearing, although each was represented by a lawyer.
Divorce papers showed that Mrs Clifford had filed for divorce on the grounds of "unreasonable behaviour".