A tobacco company's advertising campaign during the consultation on plain packaging has been banned for claiming the Government dropped similar proposals in 2008 because of a lack of evidence of the health benefits.
Japan Tobacco International (JTI), whose brands include Camel, Benson & Hedges and Silk Cut, released three separate national press ads during the consultation which all said the same policy was rejected in 2008 because there was "no credible evidence" to support it.
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