Luxury underwear brand Ultimo has reported the strongest online December sales in its 16-year history from its direct website, with 24%growth compared to the last Christmas period.
The most popular products included the Miracle OMG Plunge range of bust-boosting bras with in-built silicone gel, and a collection of everyday bras.
Michelle Mone, founder of Ultimo, said: "Breaking our December sales record is a great way to start the year, but perhaps more significantly signals a new phase of growth and success for the brand."
To coincide with the new collection, Ultimo will revamp its website to and start a new advertising campaign featuring Strictly Come Dancing winner Abbey Clancy.
The new Ultimo collection and stockists can be viewed at www.ultimo.co.uk.
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